Projects

Ronald McDonald’s Children’s Charities   Deserving of a Break   To refresh an existing trademark is only valuable when the image no longer reflects the character or objectives of the organization. While Ronald McDonald Children’s Charities covered all the bases as a name, it was too long and was almost always mispronounced. After re-drawing the clasped hands for both clarity and consistency of reproduction, RMCC became the organization’s name. A fund raising package, tied with a red shoestring, set the tone for a solicitation effort for the Ronald McDonald Houses around the world.