Projects

Spiegel   A Department Store in a Catalog   The new president at Spiegel saw the potential for a high quality catalog company that could save time and effort for — and tap into the buying power of — millions of American women. He revamped the ordering system, upgraded the distribution process and bought brand name designer apparel and furnishings to mail order. The lipstick trademark and positioning we developed reflected an individual’s signature — personal, intuitive and natural. At another level, it’s like a designer’s stamp of approval on every item in the catalog.